Legacy Giving in a Digital Age: Planning for the Future
Legacy giving (gifts in wills) is a vital source of long-term funding, but many charities think it’s too complex to promote digitally. In reality, the journey toward a legacy gift often begins with a simple digital touchpoint.
The Donation App’s helps you track donor engagement over time, identifying your most loyal supporters who may be interested in leaving a gift in their will. Centralising this data allows for more sensitive and targeted long-term stewardship.
Modernising Legacy Giving:
Donor Insights: Identify long-term, loyal supporters who are the best prospects for legacy conversations.
Digital Lead Capture: Make it easy for donors to request more information about gifts in wills via your app.
Integrated Records: Keep track of legacy pledges and communications in one secure digital location.
Your future starts with the relationships you build today.
Ready to discuss legacies?
