How to Motivate Donors to Keep Giving Over and Over Again
Streamline and Speed Up The Checkout Process
Lengthy forms, usernames and passwords can get in the way of donations. For instance, when first time donors are required to create an account as part of the checkout process, this adds unnecessary friction to the process and increases the likelihood of ‘shopping cart abandonment’. In the same way, returning donors who may have forgotten their password may get discouraged, procrastinate on making donations and never return.
Avoid collecting too much information - collect only what you need
Eliminate the need to enter personal details over and over again
Eliminate the need for donors to create accounts or remember passwords
The Donation App simplifies the donation process by letting returning donors enter just their email address to display partially redacted personal details. They can then complete their donation with only a few clicks.
Encourage Engagement By Embedding Interactive Content within the Donation Workflow
The popularity of Youtube, TikTok and similar platforms which have over a billion views a day, remind us that users respond to compelling interactive media content. The Donation App makes it easy to create campaign style donation forms that show actual and potential donors a clear goal and progress update in realtime. A Video, slideshow images or GIF can be embedded within the form to help make the case for a charitable objective.
Say ‘Thank You’ In Ways That Stimulate Happy Hormones
‘Thank you’ is a simple phrase which we use everyday. However, if said right, it can stimulate dopamine and other ‘feel good’ hormones and ultimately increase the likelihood of repeat donations. GIFs and memes can be invaluable tools in this regard.
Give Donors Self-service Access To their Own Donation History For Tax Purposes
Give donors another reason to keep coming back. Give your donors access to their donation history for tax purposes and also manage recurring donations. The Donation App provides a self-service portal that does precisely that.